A month without alcohol: Are you ready for Sober October?

July 11, 2022 3 min read

Ein Monat ohne alkoholfrei: Bist du bereit für den Sober October?

Sober October – perhaps you're already familiar with its big brother, Dry January? For anyone who's already experienced starting the year alcohol-free, October is the perfect opportunity to take stock. But it's also the ideal opportunity for anyone curious to hit the reset button for their body and mind. Sober is the new cool – and we've compiled some compelling reasons and useful tips to convince you to take on this alcohol-free challenge!

What is behind Sober October?

Simply put, it's about abstaining from any alcoholic beverages for the entire month of October.

Sober October originated in Australia, where it was used to protect young people from alcohol abuse and raise funds for awareness campaigns. The charity "Go Sober For October" is also active in the UK and uses the event to raise funds for Macmillan Cancer Support.

The challenge has long since conquered social media. Under the hashtag #SoberOctober , there are already over 123,000 posts on Instagram, and it's even reached an impressive 26 million views on TikTok. This is also confirmed by trend researcher Hanni Rützler, who predicts in the Zukunftsinstitut's 2021 Food Report that the trend toward sobriety will continue to grow. Sober October and Dry January are becoming increasingly popular—be there!

Why you should join Sober October: The benefits for body & mind

Giving up alcohol for a month can have amazingly positive effects on your physical and mental well-being:

Goodbye hangover! Imagine: no headache the next morning, no blackouts, no guilty conscience. Instead, you feel fit and ready for the day.
Radiant skin: Excessive alcohol consumption can dry out the skin. A study from the University of Sussex led by Dr. Richard de Visser shows that 54% of participants experienced improved skin after just one month without alcohol!
Stronger immune system: The first waves of colds lurk in the fall. Alcohol can weaken your immune system and make you more susceptible to infections. A good reason to give your body a break!
Recovery for internal organs: The liver, in particular, suffers from regular alcohol consumption. According to Georg Poppele of the Professional Association of German Internists, even demonstrable damage such as fatty liver disease or inflammation can be reversed within two months of abstinence. One more reason to perhaps extend the challenge!
Mental strength: Your mind benefits too! The German Medical Journal confirms that abstinence from alcohol is associated with improved memory, learning ability, and concentration. Many also report better sleep patterns and emotional stability.

No deprivation, but pure enjoyment: Sober Living with POLLY!

The days of "alcohol-free = boring" are definitely over! More and more people are living more consciously – in the spirit of "mindfulness drinking." Anyone who thinks they're missing out without alcohol is seriously mistaken.

The market offers a wide and delicious range of non-alcoholic options: whether beer, wine, or spirits alternatives – there is something for every taste that doesn't miss out on anything except the alcohol.

We at POLLY are pioneers of this trend and offer you unique taste experiences:

For gin lovers: Our POLLY London Classic delights with spicy notes of ginger and cucumber. Perfect in combination with your favorite tonic!
Your short break at home: Discover our POLLY Italian Aperitif – the sparkling, fruity alternative to the well-known Italian model, with the taste of fruity orange and gentian.

Looking for more inspiration for delicious non-alcoholic cocktails and long drinks? Then check out our extensive recipe collection – there's guaranteed to be something for every taste! 👉 Non-alcoholic recipes